our work
the relationship
VisitBritain, the national tourism agency, wanted to harness the enthusiasm around film blockbusters to entice visitors from around the world to explore Britain.
The agency’s research indicated that 40% of potential visitors would be very likely to visit the place they had seen in films or on TV.
ETV Online set to work developing an iPhone application that would go beyond simply mapping out film locations in Britain.
We wanted to provide VisitBritain with an application that would allow users to share their enthusiasm for iconic films on social networks.
our idea
ETV Online designed a free British Film Location iPhone application that enables users to discover and photograph the most iconic British film locations in cinematic history.
Film lovers can search by film title so they can plan an entire Great British film tour, whether they’re looking for Harry Potter’s Hogwarts or one of the Braveheart battlefields.
Each film location is accompanied by a detailed synopsis of that particular scene, and the app uses the devices GPS locator and googlemaps in order to make it quick and easy to get there.
our highlights
The British Film locations app has been a great success with over 87,000 downloads in just over a year. The app was also featured as a top film-focused app during film award season in February 2011 which boosted downloads even further.
